I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • Kilamaos@lemmy.world
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    5 hours ago

    Yhea your first mistake is thinking that 99% give a flying fuck about federation

    It just makes it’s more complex to adopt

    Bluesky ?

    Go on there, sign-up, done

    Everything works.

    Nothing else to do. Nothing to understand.

    • Nora@lemmy.ml
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      29 minutes ago

      The lemmy devs should add a feature to their website where you can just create and account and it creates and account on an instance that is closest geographically to the IP address you are connecting from and is federated with the most servers.

      Single place for normies to make an account and they don’t have to think about the federation bits, but if they get interested they can always make an account manually on another instance.

    • MammyWhammy@lemmy.ml
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      4 hours ago

      This is the only correct answer.

      It’s easy to get on and it works just like Twitter. People don’t even need to understand what Federation is to get up and running on the platform.

  • Blewog@sopuli.xyz
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    5 hours ago

    I’d say its because less people probably know of mastodon then bluesky, since on Twitter everyone seems to be making a bluesky account but no one a mastodon account which would result in less people knowing about it.

  • dan@upvote.au
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    5 hours ago

    This confuses me because BlueSky does not have any federalization technologies built into it,

    Bluesky is designed to be federated though. It’s just not fully available yet. Also, Bluesky is open-source, licensed under the MIT license.

  • ArcaneSlime@lemmy.dbzer0.com
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    5 hours ago

    On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means;

    On email, you must pick a server, for some weird “server” reason, whatever that means;

    It’s literally no different than deciding “should I go with Gmail or hotmail msn yahoo” fuck ok I guess there really is only one email provider now. Huh.

    • dan@upvote.au
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      5 hours ago

      Yahoo and AOL email are both still around and relatively widely used, and there’s plenty more that aren’t ran by large companies, like FastMail.

  • jjjalljs@ttrpg.network
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    6 hours ago

    Most people don’t know much, and don’t care that they don’t know much. Half of US adults can’t read at a 6th grade level. They don’t care about and probably do not understand complex topics.

    That’s it. They just want cat gifs, and that’s the end of the thought.

    I knew someone who was smart and successful and politically aware. She didn’t care about any of this. She was tired from work and just wanted the familiar ease or twitter. Trying to figure out which server to sign up for and finding content was too much work.

    A lot of people have executive dysfunction. Making a choice is hard.

    • ArcaneSlime@lemmy.dbzer0.com
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      5 hours ago

      I honestly don’t get the whole “picking an instance is hard” thing, especially with masto. “Just use the default instance, mastodon.social, unless you have a reason not to,” bang problem solved. Then it’d become a larger point of failure but if it went down “well now that you sorta understand it make an acct on the server most of your follows were on,” bang 'nother problem solved.

      Hell I have been diagnosed with executive function disorders and I can figure it out, it’s not as hard as people pretend, we’ve all done it with email since like '95. “It’s hard” is just twitter/bluesky propaganda!

      • P4ulin_Kbana@lemmy.eco.br
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        3 hours ago

        I’ve heard that there’s some problems with picking up only the most popular servers, and that mastodon.social has some moderation issues

        • ArcaneSlime@lemmy.dbzer0.com
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          2 hours ago

          Like I said “sure that makes it a bigger point of failure, but if it ever goes down just make one on whatever server most of your follows are on.”

          As for the moderation issues, maybe, idk, but then again if you’re unhappy with the moderation by the time you get to that point “federation” is no longer a big scary word and you’ve likely found an instance you’d like to move to by virtue of just seeing it on your feed in .social, and on top of that masto lets you migrate accounts even, so it makes that a lot less painful to do.

      • jjjalljs@ttrpg.network
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        3 hours ago

        I get the impression that some people have such decision fatigue, asking them to do something seemingly trivial is akin to asking someone without limbs to pick up a spoon.

        People’s brains don’t work good.

        • ArcaneSlime@lemmy.dbzer0.com
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          51 minutes ago

          Then they shouldn’t be able to decide to move to blusky either if they’re that paralyzed by choice.

          And tbh I get it, I’ve been debating myself on just trimming my beard for like 6mo, and that much like “what masto instance should I join” is a preeetty consequence free decision, but imo the masto choice is even less consequential, you could make an acct on literally every instance that’ll take you if you wanted for free and lurk them and/or abandon them at will and remake another at will too whereas the beard has to grow for a while.

          Also I gotta link this song since it’s so relevant lol.

  • mayooooo@beehaw.org
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    4 hours ago

    The only reason is the sign up/UX thing. Maaaaybe. And now a critical mass is there

  • I Cast Fist@programming.dev
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    7 hours ago

    Bluesky has brand recognition (founded by the same dude as Twitter), more people and “feels like twitter”, in the sense of what you see, more than mastodon. Also, news outlets seem to be migrating there.

    Mastodon (and pleroma, misskey, etc) is seen as a place for weirdos and techies, with “nothing interesting going on”. Several people mentioned this already one way or another, but that most servers/instances are “specific” about whatever means that people will feel that they might miss out on something by choosing the wrong server.

  • ThatWeirdGuy1001@lemmy.world
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    6 hours ago

    Instead of comparing these smaller platforms together to find out why one is better or not people should be focusing on why xitter and Facebook are still two of the most popular forms of social media.

      • ThatWeirdGuy1001@lemmy.world
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        5 hours ago

        It’s not just boomers though. I work with a lot of younger people and they all still use xitter/facebook.

        They either don’t know/care about alternatives because “everyone else is using it”

  • EnderMB@lemmy.world
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    9 hours ago

    Easy.

    1. No one outside of the fediverse bubble gives a fuck about federation. It solves a problem no one has, and offers no real solutions to problems users have.

    2. Mastodon offers nothing on the Twitter experience outside of “but it’s federated”

  • SaltyLemon66@sh.itjust.works
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    10 hours ago

    Bro do you really think common people know all about this open source interconnected stuff. Get out of your linux bubble

    • Zetta@mander.xyz
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      9 hours ago

      Right, I’m super pro open source but most normal people don’t give a shit. Sure I think those people are stupid, but it doesn’t change reality.

  • Brodysseus@lemmy.world
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    14 hours ago

    Mainstream tech adoption needs a neat clean wrapper imo. I think that’s the biggest missing piece to fediverse, people want pretty, simple, plug and play.

    If a wrapper like that could be put on top of/combined with all the good qualities that the fediverse offers, I think it would create optimal conditions for slow adoption.

    • sunbeam60@lemmy.one
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      10 hours ago

      Agreed. There should have been a default place to sign up from the beginning. Leaning on federation as a feature is something very few people care about until they really care about it. The mass adopter just looks at where their favourite celebrity or talking head is and then move there.

      • ArcaneSlime@lemmy.dbzer0.com
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        5 hours ago

        Like Mastodon.social? Afaik it has been around since the beginning and is basically the “default” server unless you’re a “hacker” and you’re on infosec.pub or whatever, an edgy 4channer and you’re on poa.st, a SubGenius on “Bob’s” server dobbs.town, or one of the many pervert servers, or one of the asain servers I can’t read, but if you’re on one of those (for instance dobbs.town) you’re joining dobbs.town and mastodon is just there incidentally. Anyone else can just use .social and call it a day until they find out they’re really into plants.space or some specific thing.

        Hell all the people I’ve gotten on masto that’s how I did it, “Ok make an acct on mastodon.social, great now lemme follow you what’s your name? Cool, see there I am! Oh I’m not on mastodon.social, I’m on dobbs.town, but we can still communicate like how I email your gmail from my protonmail, is normal. Now, there’s some servers you’re gonna want to block…” I don’t even tell them about federation until they’re already there, unless I KNOW the server they’ll want (like when I recommended my Discordian friend hop on discordian.social instead of mastodon.social.)

        The real kicker is that none of their precious celebs they follow are on there, as you mention. The weirdos I talk to don’t care about that so it works out for me lol.

        • sunbeam60@lemmy.one
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          44 minutes ago

          Crucially though, for a very long time they forced you to choose a server instead of just set you up on the default on.

      • jerkface@lemmy.ca
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        7 hours ago

        It’s the raison d’etre. Saying “don’t federate” is like saying “don’t put images and rich hyperlinking on the WWW, just make it like Gopher.” If you don’t want to federate, don’t. But saying that it was a bad move for ActivityPub is just nonsensical.

        • sunbeam60@lemmy.one
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          6 hours ago

          I’m not saying don’t federate. I’m saying don’t talk about that as the primary feature when you’re enticing people to sign up to it.