This is going to fuck itself up. The predictions are based on what has happened before this information was made easily available. Making it easily available will change booking habits, and thus the prices on offer at different times. Especially as the airlines can (try to) anticipate an avalanche of bookings at particular timepoints and so know that they won’t necessarily need to lower prices to fill the flights.
It will be interesting to see how this pans out.
Hopefully it does fuck itself up. Enough for airlines to abandon algorithmic pricing rather than try to outsmart Google
thats how it will pan out: google is just adding an extra step to flight booking: making it booking with extra steps.
Google has an advantage, though, because they bought ITA several years ago, which runs the main database that several major carriers use to schedule flights. Their data is not limited to Google searches, they have all the historical pricing in their database for every possible flight.
That does not make any difference. The act of making the information available changes what will happen in the future. The past becomes a very bad guide.
It’s the same sort of thing as with high frequency trading. Quants find a way to profit off particular market movements and in doing so, change the way the market moves. They have to keep updating their models to stay ahead. The difference for Google and flight prices is they don’t get new information every microsecond, they can only update on an annual cycle. I don’t see how they can possibly make a good job of it.
But there are times where many people really want or don’t want to travel to an specific location because of the weather, events, etc. There is a natural higher demand for some dates, i.e. Christmas, etc., while others have lower demand, i.e., summer in some places. I suspect people that travel without time constrains will be most benefited, ofc, but don’t underestimate the number of people who travel with time constraints.
This isn’t about when they travel. It’s about when they book the flights.
This is the best summary I could come up with:
Google Flights today is releasing a new feature that will help travelers better determine the right time to book.
Rolling out this week, the company is debuting new insights that will leverage historical trend data that lets consumers see when prices have typically been lowest to their chosen destination on their selected dates.
The addition aims to help consumers answer the question as to whether it’s better to book their flight now or wait for lower prices.
The feature complements other insights Google Flights already offers, like the ability to see whether current prices for your search are low, typical, or high, compared to past averages.
Some flights will also feature a price guarantee badge which means Google is confident the fare won’t get any lower before departure.
Plus, there’s no longer a “sweet spot” where prices dip before going back up for U.S. trips to Europe, it found.
The original article contains 351 words, the summary contains 149 words. Saved 58%. I’m a bot and I’m open source!
TIL: There was something called Google Flights.
TIL people use kayak or something?
