The silent majority very specifically is unengaged, and that’s where swing voters come from.
It is a well-known (in political circles) electoral truth that all the money spent, all the speeches, and all the commercials, exist only to persuade about 7-8% of people that are otherwise totally disengaged and have no prior opinions.
This is how elections are won right now, for better or for worse.
The silent majority very specifically is unengaged, and that’s where swing voters come from.
It is a well-known (in political circles) electoral truth that all the money spent, all the speeches, and all the commercials, exist only to persuade about 7-8% of people that are otherwise totally disengaged and have no prior opinions.
This is how elections are won right now, for better or for worse.