Toyota boasts new battery technology with 745-mile range and 10-minute charging time — here’s how it may impact mass EV adoption::The potential to significantly reduce pollution could be huge.
Toyota boasts new battery technology with 745-mile range and 10-minute charging time — here’s how it may impact mass EV adoption::The potential to significantly reduce pollution could be huge.
The problem is it hasn’t been their strategy.
They had a fantastic start with the Prius technology, and have been improving over time. The current models are better than ever, and solid state batteries a great evolution at low cost. They had all the pieces, even if moving slower than we need.
However, all their talk was about hydrogen as the future, and pushing hydrogen technology, and that’s just not going to happen for personal vehicles. I know part of it was government support, part sunk cost fallacy, but they were heading down the wrong path, were the last manufacturer to realize that, and got defensive about it. BEV technology reached a critical point where the rest of the industry made a choice, but Toyota was stubborn about saying they were all wrong