The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • Fizz@lemmy.nz
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    1 year ago

    People tell me oh youtube prem is reasonable but I know that yt is just going to raise the price bit by bit and everyone will accept it because they have no other option.

    • shirro@aussie.zone
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      1 year ago

      As with all monopolies/cartels/prohibitions unsatisfied demand always finds alternatives. If the rules get in the way people circumvent them. Youtube premium price increases will create a bigger demand for ad blocking. Just as the balkanisation of streaming services and reduced value will return many people to piracy. The people who run these organisations are idiots who destroy brands and shareholder value to get short term attention and bonuses.

      • Fizz@lemmy.nz
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        1 year ago

        Front ends aren’t really an alternative option. You are still using youtube. Youtube will continue to try and stop ad blockers and shutdown these Frontends. Eventually they will be successful. The more inconvenient they make it to use these technologies the more people will pay for yt prem. The only option is to start making the very painful switch to alternative platforms.

      • zxo@sopuli.xyz
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        1 year ago

        Don’t forget NewPipe for Android, Yattee for Apple devices, SmartTube for most Android TV boxes, Playlet for Roku, and Invidious for PC (if you don’t like Piped).

        The only (usable) platform I can think of without a ad-free YouTube client is maybe webOS for LG TVs.

        (some of these clients are also missing some features because they are new, but they should all be better for watching than the official app)

        • redcalcium@c.calciumlabs.com
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          1 year ago

          I just tried installing SmartTube on my Chromecast Ultra today and found out it can pair with YouTube revanced. This fixed my number one issue with revanced where the cast button is not working.